Organic Search Engine Optimization: The Basics

Organic SEO is a term thrown around by many online professionals and writers that may sound odd but in the simplest of explanations: organic SEO is naturally crafting your content, obtaining rankings and building an SEO-friendly website.

Because search engines are such a high driving factor in website traffic, organic search results are what many website owners aim for; the higher your website ranks for its keywords – the higher amount of traffic you’ll receive.

So what are the basics of organic SEO and how can you obtain high ranking results through its implementation? A colleague who has been an entrepreneur and into Atlanta SEO for years has given me these basic points about SEO:

#1: Keyword rich titles

One of the basics (and fundamental) “rule” of organic SEO is the proper creation of your title tag.

Your title tag is the first thing people see when searching for content within search engines. In order to rank high within these search results you must craft your title to include the main keywords related to each page of content.

#2: Keyword (and interesting) descriptions

Secondly, organic SEO doesn’t just need to be high rankings it needs to also increase your click through. A website with the number one ranking in search engines that doesn’t have an attractive description will often receive less traffic than lower ranked pages with better ones.

Create your description to tell what the reader can expect if they click through, include power words to peak their interest and be sure to use your keywords to rank well within organic SEO.

#3: Great content

online-marketingA fundamental property of organic SEO is creating great content. Great content goes beyond touching on a simple idea – it digs deep and becomes a reference point for all those that have read it.

You will want to use your keywords throughout your content but always craft your content in a manner that people will enjoy reading and want to share. Create content that people don’t expect, wow them and give them a reason to tell their friends.

#4: Natural link building

Finally, as part of your organic SEO results you’ll want to build links naturally. Backlinks will help you rank higher within search engines as they indicate to search engine algorithms others love your content (by linking to it).

The easiest way, again, is to create great content but be sure to network with other influential website owners and even go to the extent to ask for a link back to your content.

Natural backlinks will take some time but if you have patience and wait for them to roll in while building up your website you won’t harm your rankings with deceptive link building; you’ll become a master of organic SEO.

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