If you have been in business for any length of time, you should have customers buying from you. If you are a businessman or woman, here are the absolute best for ways to make the most of what you have.
#1 – Learn about your customers
Learn as much as you absolutely can. Now I’m not just talking about getting to know their names and addresses, but also having an understanding of what it is that they want. If you are in a retail business for example, you should be able to add a service to the existing business that you have. Adding a new service can generate tons of extra revenue for your business, but this is something you have to creatively think about. Try thinking outside of the box with this one.
#2 – Try Newsletters or mailing list
Once you’ve gathered information from your clients, you may want to put them on an informational newsletter or mailing list about the new services or products that your business is going to offer. But also keep in mind people don’t just want to hear about how truly great your business is. They want to know exactly how you can help them. They want to know how they will benefit from your business, or from the services that your business is offering. Remember, it’s all about the customer. You may want to throw an occasional jokes, funny phrases, interesting facts and local events. Here’s a tip that I’ve learned: whatever it is that you write about yourself also include things about someone else or something else. Offering variety will stop your customer from dumping the letter in the garbage can.
#3 – Use your customers information to promote the other people’s products or services
This is what we like to call a joint venture. If you’re the one that has the customer list tried to find someone that has a product or service that might tend to your customers needs. This is a great way to make money fast with what you have, but also make sure that you are tracking the results. This is something I would only do with someone that I knew and trusted very much because it is very easy to be taken advantage of in this situation.
#4 – Use other people’s customer lists to promote your product or service
Make sure to give them their share as well. This happens all too often the people rip off others not trying to think about the future. I often give the individual a percentage of the proceeds for many reasons, they will most likely promote with you again in the future, they will recommend you to their friends that may have other huge customer lists, and if you use this leverage you can rest assure that you will gain more customer information and increase your business revenue.READ MORE