How to Use Blog Commenting to Build Backlinks and Traffic

Blog commenting is simple enough: fill in your details leave a comment and you’re done. But what if you want to use your comments as a way to help build backlinks and drive traffic to your website?

The following article will help you with exactly that; this is how you can build backlinks and traffic through blog commenting.

Method 1: CommentLuv blogs

First in this list is to comment on blogs with CommentLuv enabled.

CommentLuv is a Wordpress plug-in that allows a commenter to automatically leave a recent blog post of their own within the comment area. After you’ve placed your information, CommentLuv will scan your blog and display between 5 – 10 recent blog posts to leave. Adding a comment on CommentLuv enabled blogs can help you build a backlink and has a potential for traffic as other readers can click through and visit your comment.

Method 2: DoFollow blogs

For many years, blog used the NoFollow tag within their comments so link-juice wouldn’t be passed to the commenter’s blog. Now, helpful plugins and Wordpress tweaks have given blog owners the choice in DoFollow vs. NoFollow. On a DoFollow blog, simply leave a comment as you normally would and you’ll be awarded with a powerful backlink.

Method 3: Leave a very helpful comment

Hands down, the best way to drive traffic to your own website or blog is to leave a very, very helpful comment. Instead of just saying “nice post!” takes the time to read through and dig into the information, telling your own, asking questions or even disagreeing (but backing your own comment with facts). Those that find your comment helpful will want to know more that you have to offer, click through and visit your site.

Method 4: Reply to other comments

A sneaky (no-brainer) trick to building backlinks and traffic is to just reply to other comments. More often than not, only the blog owner will respond to other commenter’s – now you will be. By commenting on other comments, you’ll not only increase the total amount you have on the post but also build the potential for the other commenter to visit your site or build backlinks.

Method 5: Go for top commenter’s

Finally, a helpful Wordpress plugin that gives you the opportunity to build massive backlinks and traffic is the Top Commenter’s plugin. The Top Commenter’s plugin will display those that have commented on the blog the most. By being in the list, more-often-than-not, your link will be on every page of the blog and have a greater potential for clicks and traffic.

Organic Search Engine Optimization: The Basics

Organic SEO is a term thrown around by many online professionals and writers that may sound odd but in the simplest of explanations: organic SEO is naturally crafting your content, obtaining rankings and building an SEO-friendly website.

Because search engines are such a high driving factor in website traffic, organic search results are what many website owners aim for; the higher your website ranks for its keywords – the higher amount of traffic you’ll receive.

So what are the basics of organic SEO and how can you obtain high ranking results through its implementation? A colleague who has been an entrepreneur and into Atlanta SEO for years has given me these basic points about SEO:

#1: Keyword rich titles

One of the basics (and fundamental) “rule” of organic SEO is the proper creation of your title tag.

Your title tag is the first thing people see when searching for content within search engines. In order to rank high within these search results you must craft your title to include the main keywords related to each page of content.

#2: Keyword (and interesting) descriptions

Secondly, organic SEO doesn’t just need to be high rankings it needs to also increase your click through. A website with the number one ranking in search engines that doesn’t have an attractive description will often receive less traffic than lower ranked pages with better ones.

Create your description to tell what the reader can expect if they click through, include power words to peak their interest and be sure to use your keywords to rank well within organic SEO.

#3: Great content

online-marketingA fundamental property of organic SEO is creating great content. Great content goes beyond touching on a simple idea – it digs deep and becomes a reference point for all those that have read it.

You will want to use your keywords throughout your content but always craft your content in a manner that people will enjoy reading and want to share. Create content that people don’t expect, wow them and give them a reason to tell their friends.

#4: Natural link building

Finally, as part of your organic SEO results you’ll want to build links naturally. Backlinks will help you rank higher within search engines as they indicate to search engine algorithms others love your content (by linking to it).

The easiest way, again, is to create great content but be sure to network with other influential website owners and even go to the extent to ask for a link back to your content.

Natural backlinks will take some time but if you have patience and wait for them to roll in while building up your website you won’t harm your rankings with deceptive link building; you’ll become a master of organic SEO.

Key Elements to the Marketing Plan: Setting and Allocating the Budget

In order to create a comprehensive marketing plan, you need to incorporate certain key elements. Once you have determined your goals and objectives, you then develop strategies to achieve them. Having done this, you can assign responsibility and set time lines for tasks to be completed. The next step of the process is setting and allocating a budget.This allows you to align your financial resources with your overall plan.

There are several ways to determine an appropriate budget that provides a cost effective way to market your business. One way is to allocate a certain percent of your sales towards your media and promotional plan. This method allows for increased spending as your overall sales volume grows. As long as there is profitable sales growth, this approach makes sense. Another way is to institute a “cents per unit sold” budget. For example, if you sell 100,000 boxes of product, and you allocate .10 per box, you would have a $10,000 marketing budget. If you have a set margin per unit, this is a good approach to use. For smaller companies another way to determine a budget is to use a monthly figure based on available cash flow. This will give you better control of your spending, however you must still allocate enough money to support the marketing effort. Whatever method you use to set the budget, it is important that you allocate a realistic amount that enables proper execution of the plan’s strategies.

Once you have a total budget, you need to determine how much is going to be spent on media (i.e. print, radio, direct mail) and how much on promotion (i.e. samplings, special events, customer entertainment). This will largely depend on the particular business you are in. The main idea is to develop a mix that allows you to allocate resources for the activities that will be most effective in growing your sales. Understanding your product and the marketplace you compete in will make this process easier to implement.

An important part of the budget process, is to build in ways to maximize the money spent. If you are buying radio, negotiate additional promotional value that ties your product or service into their on-air activities. Form “trade for mention” opportunities with all your media partners. Develop cross promotional programs with complimentary products and services. There are numerous ways to leverage the money you currently spend. By doing this on a consistent basis you will stretch your marketing dollars.

Setting and properly allocating a budget gives you the best chance to utilize the financial resources you have to grow your business. While this process will take some time and effort, it will provide a solid return on your investment.

Telling the Truth in Your Advertising

Just because your company is working to get the word out about your fabulous products or services in a creative and contagious way, doesn’t mean unsubstantiated claims and dishonest marketing should be part of your advertising efforts. Making claims you cannot support or untrue statements in your marketing will eventually hurt your company in a major way in the long run.

Sometimes, when you are working to be creative, original, and even outrageous in your business’ marketing campaigns, the line between fact and fiction can get a bit blurred. Originality and outrageousness can be really great elements in buzz-worthy and contagiously affective advertising – but make sure you are not making any statements about your product – what it can do, how much it costs, etc. – or your services to the customer that you cannot back up and support. The old adage is true – bad news travels much faster than good news does. And, the negative publicity generated from untruths will kill your customer trust, not to mention your sales may be dead before they ever get off the ground.

campaignIn addition to creating an advertising message that is simple, clear and accessible – you’re also trying to tell customers and potential customers a “story” about your company, your product and/or your services. This “story” needs to be true and accurate. As word spreads and customers talk about your company, information is likely to get distorted naturally (think of the natural course of gossip, or that old child’s game of “telephone.”) If you at least start the flow of information with accurate, truthful claims – you might be able to influence positive chatter. Untrue or unsupported claims in your advertising can really get blown out of proportion through the natural course of word-of-mouth and come back to haunt you.

Before using any marketing or advertising campaign or sending forth a message about your company, products, or services – put it to the truth test. Ask yourself if your company can back up and support every claim you’re making and the product will hold up to the scrutiny of a literal interpretation of the marketing materials. Don’t claim your product will do something it won’t or that your company is offering something that can’t be guaranteed. Keeping your message honest and above board will contribute to building customer trust and loyalty and make your long-term marketing efforts easier.