Many people don’t realize how long some of the most recognizable businesses have been around for. Moviefone has been around regionally since 1989 even though many people may only know it form its online presence (or Seinfeld syndication). Many people also are only now becoming aware of 1-800-DENTIST with its online presence even though the company has been in existence since 1986!
For those still not in the know, 1-800-DENTIST was founded by a couple of guys in Los Angeles in 1986. Company co-founder Fred Joyal had a background in advertising and was pretty adept at writing ad copy. One of his contemporaries had the rights to this crazy phone number, so they decided what the heck! With a $30,000 birthing allowance, 18 partner dentists in the Los Angeles area, and Fred Joyal’s advertising experience they were off to the races. What began in Los Angeles on a microscopic budget and a single radio station has blossomed into one of the most recognizable brands in the nation.
What is 1-800-DENTIST: Okay so you’ve heard their radio ads, you’ve seen them on TV, you’ve heard people talk about them, you may have even uttered the phrase yourself (“1-800-DENTIST”) but what are they? Well 1-800-DENTIST is a 24 hour a day, 365 day a year phone service which operates on two floors in the very posh Los Angeles Howard Hughes Corporate Park. Folks from all over the country can call in and query the 1-800-DENTIST operators for questions about who to go to for braces, broken teeth, implants, dentures, crowns, whitening, extraction, veneers, cosmetic dentistry, or just general cleanings and exams, based off of the 1-800-DENTIST registry for both approved and area dentists.
How Much Does 1-800-DENTIST Cost? For the consumer, the service is free! 1-800-DENTIST has free operators available to take your calls any day, any time. 1-800-DENTIST also has grown in recent years and today has an impressive and always growing online presence. At 1-800-DENTIST.com folks can learn more about where to find dentists in your area, read real customers comments, research your dental problem, learn about dental care for your children, or you can even click-to-talk with one of 1-800-DENTISTS trained staff who can help to guide you to the right dentist for your situation.
Fads come and go but a business like 1-800-DENTIST seems poised to capture a larger and larger market share. Until dentists themselves get on the air and begin blogging or tweeting about their services and their specialties, you’re just not going to hear from them. Dentistry is maybe one of the less advertised specialties akin with cosmetic procedures or carpenters. You won’t find a tummy tuck with 1-800-DENTIST but you will have access to the largest database of dental specific information anywhere else in America.READ MORE
Having a newsletter is an excellent way to keep in touch with your opt in email list. A call out to ask your readers to subscribe to email list is a great strategy. Newsletters can be published daily, weekly, or monthly and can include any type of information. The problem comes, however, when you just cannot come up with anything else to say in your newsletter, or if you cannot stick to the publishing schedule.
If you want to keep in touch with customers or clients, but do not have the time and energy to create a customer newsletter every week, there are five great options to help you.
Create an E-Course
An e-course, or e-tutorial, is a series of informative emails that are sent through an auto responder service. You can write the stages of the e-course beforehand and then just set up the program to send them over a set period of time. You can send out the lessons once per week, or once per month, until they are all sent.
Of course, once the entire series of lessons has been sent to your opt in subscriber, there will be no more contact with them. You can include at the end of the e-course an invitation to another one, or to another newsletter option.
Use a Forum or Message Board
A membership forum or message board can be a great way to keep in touch with those who sign up. Not only can customers or clients talk amongst themselves about the business or products, but you can come by weekly and post an update for all of them to read.
This method of keeping in touch with your interested website visitors is slightly more time intensive than an e-course. A forum requires someone to moderate it and make sure that the members are not posting things that are against the rules.
If you do not want to worry about that, you can make the message board closed to new posts or discussions, and just use it as an announcement board.
Get a Blog
Business blogs are becoming very popular ways of keeping in touch with interested website customers or visitors. While your website may have static content, a blog can be constantly updated to include any new products or information. Unlike a newsletter, however, you do not have to update a blog on a regular basis. A simple announcement at the top of your website telling when you have posted a new blog post will suffice.
Keeping in touch with your clients and customers is an important thing to do if you want to have a successful internet business. Having a newsletter is one of the most popular ways of doing so. However, if the time constraints or need for constantly new content are impossible to deal with, there are a few other great options.READ MORE